Toyota or Ford? In-depth website analysis

          After browsing the internet for a couple of hours, I came across Toyota and Ford 's newsroom website and decided to do an in-depth analysis. Seems that the primary purpose of these particular areas of their website is to inform consumers about the company's latest news and achievements. Consumers between the ages of 23-50 who are career-driven would most likely be interested in visiting these websites. 

          Big companies like these tend to have too much information on their websites, but Toyota and Ford seem to have it under control. 

          What I also liked about the Ford newsroom is that their information and news is up-to-date. It doesn't take Ford longer than two days to post something new for consumers to read; and it's not like they upload one story about the company and that's it, sometimes they upload three different stories in one day. Where as Toyota, they are not as persistent as Ford. 

Toyota's SWOT

Strengths Clean colors Search option Social Media section	Weaknesses News are not as persistent Tabs may be confusing
Opportunities Organize the sections for easement Change website colors	Threats       ·      Ford newsroom website       ·      Consumers may find Toyota’s website       plain and boring

Ford's SWOT

Strengths Search option Clean and bold colors Professionally organized News stories are persistent	Weaknesses ·      No sub-listed categories on tabs ·      No Social Media section
Opportunities Social Media section Chat room	Threats ·      Lack of a Social Media section may attract customers to Toyota

          The use of graphics and animation is really good for both websites. Both websites show a picture on the side of the headline to give the reader an idea of the story will be about. The texts in both websites are clear and easy to read. Hyperlinks are used appropriately for both as well; as soon as you click the link in the headline, the website sends you straight to the story. 

          Overall, both websites have done an amazing job with their media room. Unfortunately, there has to be a winner and a loser. Both websites are easy to navigate, but if I were to pick one, it would have to be Ford. No, it's not because I prefer Ford cars over Toyota (just to be clear) it has to do with the colors used, the tabs, the links, and the clarity of the website.